The new site boasts a complete outlook of the NaviSite service portfolio by employing a simple interface and intuitive flow as part of a broader web marketing push. Providing a dynamic content feed to bring industry news and thought leadership to visitors, the new site offers access to a company blog to contribute to products and innovation discussions. The site was built with flexible technology and simple information architecture, enabling direct access to NaviSite sales and service personnel by means of interactive chat, email and phone.The launch reflects NaviSite’s growing focus on online marketing programs including an insightful use of online media and a lifecycle-based customer contact strategy using interactive events. Emphasis on organic and paid search and relationship marketing to attract, grow and retain customers is also a focus of the new site. The introduction of more functionalities for peer-to-peer community conversations and ecommerce transactions are all planned as future enhancements."Customers increasingly find us online and the website is their first point of contact," explained Rathin Sinha, SVP and Chief Marketing Officer of NaviSite. "We want them to feel engaged with our brand and understand our unique value proposition, as well as have immediate access to our people and content. The simple design of the site captures the essence of our brand invitation to 'Run With Us' and reflects an easy customer experience that is part of our continuous thrust to improve customer service."
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